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Consumer goods

Why technology bets go wrong: 30 years in the R&D chair

Christophe Perthuisot spent 30 years running R&D at Moët Hennessy and Danone. A conversation about the bets that go wrong, the one that nearly got missed, and what changed when his teams started measuring how fast technologies improve.

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Christophe Perthuisot
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Electronics & imaging

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Could digital photography have dominated over films?

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Consumer goods

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Why technology bets go wrong: 30 years in the R&D chair

christophe-perthuisot

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Canon

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Canon

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LVMH
Keysight Technologies

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Caterpillar

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Caterpillar
Procter & Gamble

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Procter & Gamble
NASA

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NASA

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ICL Group

America's Navy
Wella

Wella

Momentive

Alfa Laval
Tata Group

Tata Group

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Port of Rotterdam

Port of Rotterdam
Heineken

Heineken
Chevron

Chevron
Philip Morris International

Philip Morris International
Shell

Shell
Unilever

Unilever
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In their own words.

The combination of smart algorithms with the individual commitment of the team from GetFocus provides essential insights for making informed strategic R&D investments and helps us innovate faster.
Dr. Josef R. WuenschDr. Josef R. WuenschSVP R&D, Performance Materials, BASF
In a week with GetFocus, we achieved more than what we previously could in 9 months.
Christophe PerthuisotChristophe PerthuisotFormer SVP of R&D, Moët Hennessy (LVMH)
Alfa Laval
GetFocus accelerates our learning curve, helping us pinpoint where to direct our efforts more effectively. It's an invaluable tool for validating the insights of our in-house experts, ensuring that we can objectively assess new technologies.
Matteo MunariMatteo MunariHead of Technology, Alfa Laval
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