Proof · Tested on the past · For Avery Dennison

In 2002, the data already knew which RFID tag would go on every item in the store

The data picked UHF in 2002. Walmart started tagging jeans with it eight years later.

Two kinds of RFID tag competed to label single items. HF tags talk to the reader through a coil at close range, like a contactless card. UHF tags bounce the reader’s radio wave back and are read from metres away, many at a time. For each we measured how much better per dollar it got each year, using only the patents that existed at the time.

Computed from patents published by each date · nothing here is hindsight
01 · The reading

How fast each tag technology improved

% better per dollar each year. One reading a year.

1
2004
UHF standard EPC Gen2 agreed
2
2006
Benchmark backs HF, Avery Dennison backs UHF
3
2010
Walmart tags jeans with UHF
4
2020
Avery Dennison buys Smartrac inlay business
Patent families: UHF 1,478; HF 1,163, built with the same pipeline as our live reports.
1.4×
UHF was improving 1.4 times as fast as HF in 2002 · 65% a year against 46
4 years
The data called UHF four years before a 2006 benchmark still called HF the winner
02 · On the inlay line

A whole rack counted in one pass

What the data showed.

In 2002 UHF was getting about 65% better per dollar every year, HF about 46%. UHF has stayed ahead at every reading since. HF held at about 40 to 50% a year for two decades, the pace of a technology that had already matured.

What that meant on the inlay line.

HF read well near liquids and metal, but only within about a metre, so each item had to come to the reader. UHF read from about ten metres and around 200 tags at once, against about 50 for HF, so a whole rack or a sealed carton could be counted in one pass.

UHF against HFHFUHF
Read range~1 m~10 m
Tags read at once~50~200
Whole rackSealed carton
03 · Then the market caught up

Eight years from the signal to UHF tags on Walmart jeans

2002

Our data: UHF improving 1.4 times as fast as HF.

Signal
2004

The UHF industry standard, EPC Gen2, is agreed.

+2 yrs
2006

A benchmark calls HF the winner for single items “by a technical knockout”. The same day, Avery Dennison, Walmart and Impinj back UHF in public.

+4 yrs
2010

Walmart starts tagging men’s jeans and basics with UHF tags, expecting 250 million items a year or more.

+8 yrs
2020

Avery Dennison buys Smartrac’s RFID inlay business for about $255 million.

+18 yrs
2024

52.8 billion UHF tag chips ship worldwide.

+22 yrs
04 · What a 2002 reading would have been worth

The window to decide which tag to build inlay lines for

It would not have said when retailers would roll tags out, or which one would go first. It would have said the tag on the retail item would be UHF, four years before a benchmark still called HF the winner.

For a label maker, that is the window to decide which tag to build inlay lines for. Avery Dennison made that call in public in 2006, while the experts still disagreed.

~$255M
Smartrac’s RFID inlay business, bought by Avery Dennison in 2020
52.8 bn
UHF tag chips shipped worldwide in 2024

UHF still leads, by a narrower margin than in the 2000s. The same reading works for the next tag question: whether, and when, battery-free Bluetooth catches up with UHF RAIN tags.

The method, in one minute

What is TIR?

TIR — the Technology Improvement Rate — measures how fast a technology gets better each year, computed from global patent data. Not who is filing, or how much: how fast the route is actually moving. Historically, the fastest-improving technology always wins.

Signal 1 · Cycle time
How many years between one generation of inventions and the next.
Shorter cycles = faster progress toward newer generations.
Signal 2 · Knowledge flow
How much each new generation is cited by later innovations.
More citations = bigger, more important step forward.
One number
Together they give a single, objective measure of speed — taking the guesswork (and politics) out of R&D bets.
Read more about the method →
Methodology co-developed with MIT — 30 years of peer-reviewed research.

Provenance. Every patent carries a publication date, so the record can be replayed: every improvement rate on this page uses only the patents that were published at the time. Chart data: GetFocus platform exports, October 2026.

Sources
  1. RFID Journal, 16 Dec 2004 and 23 Jul 2010
  2. eWeek, 29 Mar 2006
  3. Avery Dennison 10-Q, Q2 2020
  4. RAIN Alliance, Feb 2025
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