Proof · Tested on the past · For Dow

In 1992, the data already knew what case-sealing hot melts would be built on

The data picked polyolefin in 1992. AFFINITY GA, made for hot melts, came twelve years later.

Since the 1960s, packaging hot melts had been built on EVA. In the early 1990s, single-site catalysts from polymer makers, Dow among them, gave adhesive makers a second option: a polyolefin base. For each one we measured how much better per dollar it got each year, using only the patents that existed at the time.

Computed from patents public at each date · nothing here is hindsight
01 · The reading

How fast each base polymer improved

% better per dollar each year. Readings every two years. The polyolefin line starts at its first reading, 1992: the first polyolefin hot melt patent was filed in 1989.

1
1998
First polyolefin case sealer on sale
2
2004
Dow launches AFFINITY GA
3
2014
AFFINITY GA made in Europe
4
2019
ELVAX EVA joins Dow
Scope: packaging hot melts, premium tier; EVA kept the low-cost tier. Sets: polyolefin hot melt (single-site catalysed base) 241 families, EVA hot melt 574.
2.2×
2.2 times as fast as EVA in 1992 · 32% a year against 15
30 years
Polyolefin ahead of EVA at every reading since 1992
02 · On the packaging line

Polyolefin stayed ahead at every reading since

What the data showed.

In 1992 polyolefin hot melts were getting about 32% better per dollar every year, EVA about 15%. Polyolefin stayed ahead at every reading since.

What that meant on the packaging line.

The new base kept its bond when boxes got hot or cold, holding at 90 to 93°C where EVA let go at 70 to 75°C. With no oxygen in its backbone it stayed cleaner in the melt tank and could run at lower temperatures, the case Dow made when it launched AFFINITY GA.

Heat resistance · bond holds up to
Polyolefin hot melt90–93°C
EVA hot melt70–75°C
No oxygen in backboneCleaner melt tankLower run temperature
03 · Then the market caught up

Twelve years from the signal to AFFINITY GA

1992

Our data: polyolefin improving twice as fast as EVA.

Signal
1996

Dow and H.B. Fuller file together for a polyolefin hot melt for case and carton sealing.

+4 yrs
1998

The first polyolefin case-sealing hot melt goes on sale, H.B. Fuller's Advantra.

+6 yrs
2004

Dow launches AFFINITY GA, “the first products of their kind specifically developed for hot melt adhesive formulations”.

+12 yrs
2014

First AFFINITY GA production in Europe, at Tarragona.

+22 yrs
2018

A new Freeport plant starts up for AFFINITY polymers used in packaging hot melts.

+26 yrs
2019

ELVAX EVA joins Dow from DuPont. Dow now sells both bases.

+27 yrs
04 · What a 1992 reading would have been worth

The reading pointed there in 1992

It would not have said which adhesive maker would win, or that EVA would keep the low-cost end of the market. It would have said the next premium case-sealing hot melt would be built on a polyolefin, twelve years before AFFINITY GA went on sale.

For a polymer maker, that meant grades made for hot melts, and the plants to make them, could be planned years ahead. Dow did both, with AFFINITY GA in 2004 and new hot melt capacity in 2014 and 2018.

17 points
Polyolefin's lead over EVA in 2000
1.4 points
Its lead now. Since 2019 Dow sells both bases.

Polyolefin still leads, but by 1.4 points, down from 17 in 2000. The same reading works for the race between your own two product lines.

The method, in one minute

What is TIR?

TIR — the Technology Improvement Rate — measures how fast a technology gets better each year, computed from global patent data. Not who is filing, or how much: how fast the route is actually moving. Historically, the fastest-improving technology always wins.

Signal 1 · Cycle time
How many years between one generation of inventions and the next.
Shorter cycles = faster progress toward newer generations.
Signal 2 · Knowledge flow
How much each new generation is cited by later innovations.
More citations = bigger, more important step forward.
One number
Together they give a single, objective measure of speed — taking the guesswork (and politics) out of R&D bets.
Read more about the method →
Methodology co-developed with MIT — 30 years of peer-reviewed research.

Provenance. Every patent carries a filing date, so the record can be replayed: every improvement rate on this page uses only the patents that were public at the time. Chart data: GetFocus platform exports, October 2026.

Sources
  1. US 6,207,748 (ExxonMobil, 1989)
  2. US 6,107,430 (Dow and H.B. Fuller, 1996)
  3. Packmedia, 2018
  4. Dow, 8 Jul 2004 and 17 Oct 2013
  5. Dow 10-K, 2019
  6. Dow v. Exxon, D. Del., 1998
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